Spectator sports play a significant role in every culture and country, and across gender, racial and geographic divides. This research will host three surveys to answer questions on a range of issues and you are invited to participate.
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About the surveys
The White Elephant Stadium
From the Olympic and Commonwealth Games, to the Indian Premier League cricket tournament and FIFA World Cup, major sporting events, and the bodies that govern them, demand high standards in stadia and the infrastructure that supports them. Often this leads to claims that such facilities will succumb to 'white elephant' status once the event is over.
But what defines a 'white elephant' and can a stadium ever shake off the label?
Whether baseball, football, cricket or rugby, established sports grounds that have evolved from one stand or pavilion and a field of green over generations achieve special significance. Wembley, Twickenham, Yankee Stadium or the Sydney Cricket Ground, are among the hallowed grounds that elevate the sporting experience for both players and spectators.
How is this affected when a team moves city or suburb, or when the wrecking ball levels Wembley's twin towers or Ebbets Field?
"Some people think football is a matter of life and death. I assure you, it's much more serious than that." Bill Shankly's much quoted comment exemplifies the passion spectators have for their sport and team, and their motivation for attending an event, often at significant expense.
As stadia increase in size and upgrade their facilities how does this impact the stadium experience, and where lie the opportunities for improvement?